What are the different types of filters for contacts in a mailing list?

There are six different types of filters for contacts in a mailing list. These filters apply to an audience once you have sent out a successful email campaign to that audience. 

Filters are an important part of keeping your audience updated to ensure your email campaigns are as efficient and successful as possible.

Check out this article to find out how to apply filters to a given audience.

1. Complaint

Applies to all those contacts who press the ‘Mark as spam’ button when they receive an email from you.

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2. Bounce

Applies to all those contacts for whom the mail client rejected the email. This rejection could be due to various reasons, such as spam content in the email, an invalid email address, or a full mailbox.

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3. Invalid

Applies to all those contacts whom our system flagged the email as invalid. This can be due to various reasons, such as typos, or a lack of records for custom domains.

4. Unsubscribed

Applies to all those contacts who explicitly pressed the ‘unsubscribe’ button at the bottom of the email you sent.

5. Valid

Applies to all those contacts who received your email in their inbox, did not mark it as spam, and did not unsubscribe to it.

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6. Spam

Applies to all those contacts who mark the email(s) you send as spam.

Read this article to learn more about creating high value emails for your customers. 

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