Once you’ve created a stunning design template, the next step is getting it in front of the right audience. Sharing your work on external platforms can boost your visibility, attract more sales, and even land you on the PosterMyWall leaderboard.
Here are some of the best platforms for showcasing your designs, with tips to help you market your work effectively.
Pinterest works like a visual search engine. This means that your content can stay relevant and continue to drive traffic weeks or even months after it’s posted, making it a good long-term marketing channel for showcasing your designs.
Plus, Pinterest is great for SEO. Pins often show up in Google Image Search.
Marketing tips
To start promoting your work on Pinterest, create a Pinterest Business account. The Pinterest Business account gives you access to important tools like analytics, pin scheduling, and audience insights. Once set up, you can start pinning your designs.
- Use vertical images (preferably in a 2:3 aspect ratio, like 1000x1500 pixels) as they take up more space in the feed and stand out visually.
- Write keyword-rich descriptions that match what users might be searching for, such as “minimalist restaurant flyer,” “church event poster,” or “customizable real estate templates.”
- Create boards based on different design categories or niches, like “salon promotion templates,” “church flyers,” or “holiday social media graphics.” This helps visitors quickly find what they’re looking for and gives your profile a professional, curated look.
- Try to pin regularly, adding new designs as soon as they’re ready. The more active your profile, the higher the chances that Pinterest’s algorithm will favor your content.
For additional information, read our guide on promoting your templates on Pinterest.
Niche Facebook groups
Facebook groups are one of the most underrated yet effective places to promote your designs. Join Facebook groups tailored to graphic design, marketing, small businesses, or even specific industries you create for (e.g., churches, salons, restaurants). This way you can connect directly with fellow designers (great for networking and feedback) or people who may need design work for their businesses.
Marketing tips
- Regularly contribute to discussions, offer constructive feedback, and share your expertise. The more active and helpful you are, the more visibility your posts will get when you share your own work.
- Post your designs for feedback and showcase your skills. However, don’t post too much, so as not to come across as spam.
- Share your designs as solutions to common problems (e.g., “Here’s a flyer I created to help boost church attendance”).
- Use mockups to showcase the use-cases for your templates.
- Avoid spammy self-promotion. Follow each group’s rules to maintain a good reputation.
Dribbble and Behance
Dribbble and Behance function as online galleries where designers post their best work, discover trends, and connect with clients and fellow creatives. These platforms are best suited for professional, full-time designers, especially those featured on the PosterMyWall leaderboard.
Dribbble is especially well-known in the design world for its curated aesthetic and emphasis on short, visual “shots” (small previews or snapshots of a larger design). Behance, on the other hand, allows for more comprehensive project presentations. Both platforms are frequented by marketers and other professionals seeking talent.
Marketing tips
- Share your best work only. Curation is key.
- Organize projects around a theme or style.
- Update your profile regularly to reflect your latest designs.
- Provide detailed descriptions, including what the design was for, who it helped, and what design choices you made and why.
- Include tags and categories so your work appears in relevant searches.
- Engage with the community. Follow other designers, appreciate their work, and leave thoughtful comments to build connections and increase the visibility of your own profile.
Instagram is one of the most powerful platforms for designers due to its highly visual nature and design-conscious audience. Instagram offers countless opportunities to showcase your work and grow your following.
Marketing tips
- Curate your feed with high-quality visuals that reflect your design style and niche. Use a consistent color palette, type style, or theme so your posts feel cohesive.
- Make it easy for people to access your editable templates with a link in your bio. Tools like Linktree or a dedicated landing page allow you to share multiple links from your bio, so viewers can click through to your PosterMyWall designs page, Behance, and other pages.
- Utilize Stories and Reels. Share behind-the-scenes content (e.g., different design stages, mood boards), tutorials, or time-lapse videos of the creation process to engage followers.
- Use carousels to show multiple use cases of a single design.
- Include mockups to help people visualize how your design would look in real life (e.g., flyers on a wall, menus on a table).
- Use relevant hashtags like #graphicdesign #posterdesign #smallbusinessmarketing in the caption of your posts.
- Organize stories into different highlight categories, like “Flyers” or “Menus,” so profile visitors can easily browse your offerings.
LinkedIn might not be the first platform that comes to mind for designers, but it's great for connecting with other designers and clients. Unlike visual platforms like Instagram or Pinterest, LinkedIn allows you to present your designs as strategic business tools, so you can position yourself as someone whose work delivers results.
Marketing tips
- Optimize your LinkedIn profile by:
- Writing a summary of what you do, who you serve, and the value you offer in the About section.
- Adding a custom banner image. This is a great place to feature some of your best designs.
- Including links to your portfolio or PosterMyWall profile in the experience section.
- Share mini case studies, design tips, and behind-the-scenes insights into your creative process to build credibility.
- Regularly connect with small business owners, marketers, and industry professionals in areas where your templates add value, like menus for restaurants. Send thoughtful connection requests, and be authentic and insightful in your comments when engaging with others’ content.
Reddit is a unique platform with an opinionated user base and thousands of niche communities (called subreddits) dedicated to nearly every topic imaginable, including graphic design. With the right approach, Reddit can be very effective for getting feedback on designs, building credibility, and boosting sales of your designs. But unlike other social platforms, Reddit demands authentic engagement: users are quick to detect (and call out) blatant self-promotion.
Marketing tips
Start by identifying the right subreddits for your work. Some good options for designers include:
- r/graphic_design
- r/design_critiques
- r/freelance
- r/marketing
Each subreddit has its own tone, rules, and preferences, so it’s essential to read the community guidelines before posting. Many of these communities don't allow direct advertising or links, especially from new users, so your focus should be on sharing value and participating organically. For instance, in r/graphic_design, you can post your design and ask for constructive feedback. In r/smallbusiness, you might share a helpful tip about promoting events with social media graphics and include a design example as a visual reference.
To avoid being flagged or banned, follow these Reddit best practices:
- Avoid link-dropping in your first posts. Build karma by commenting and contributing to other threads before promoting anything.
- Use a conversational tone. Instead of saying “Check out my new template!” try something like: “I designed this flyer for a restaurant looking to promote their daily specials. Open to feedback!”
Once you've built a bit of karma and presence, subtle self-promotion becomes more acceptable, like dropping a link to your PosterMyWall designs when someone asks for templates, or mentioning your services in a relevant discussion.
Remember, Reddit is about targeted engagement in the right communities.
By strategically utilizing these platforms, you can effectively promote your PosterMyWall designs and boost their sales. For more helpful information, check out our design resources.