How do I improve my designs?

Purposeful, impactful designs that standout from the rest are some of our best sellers. Businesses need such designs to market their product, event or service, which is why you should try out the following: 

Find your market

If you're new to designing templates, you should start by browsing through our gallery and see what gets made. Have a look at three of our top designers, Renee WallsDavid Watson and Pro-Designer

You will find a great diversity of designs, made for all kinds of audiences, including businesses, corporations, entrepreneurs and people doing their personal projects. So pick and choose the themes you're best at. 

You also need to pick the right sizes when designing, as some sizes are more commonly purchased then others. Some examples: 

  • Posters (portrait)
  • Flyer (US letter)
  • Instagram Posts
  • Digital Display Videos 

Use tags

Adding the right tags will allow the right people to discover and use your templates. For example, if you've designed a menu, you want people actively looking for menus to find you. Doing this right means you're templates will appear in searches, and also in relevant categories. 

The first step is to add tags that best describe your content. If you're unsure where to start, look up similar templates in the gallery, right click a template and open it in a new tab. In the new window, you'll find a list of tags plugged into the template, as shown below. 

The second step is finding a suitable category for the template. We don't offer categories for each and every kind of design. So adding menu to a category might be a no-brainer (add it to the menu category), but adding a flyer for an archery competition can be tricky. In this case, add the closest option available, which is the contests category.

keywords.PNG

Text hierarchies

Text content should have clear hierarchies. The header should stand out the most, followed by a subheader and then a body of text. Headers, subheaders and content are decided based on urgency and importance, with headers carrying the most weight.

The header text fonts, the presence of a sub header and body text varies greatly with the design you're creating. For example, in a sale flyer, the discount deal should be in the forefront as the header, followed by sale duration and venue as a subheader, and additional information as the body of text. 

There are of course exceptions to this rule. For example, album covers need simply the album and artist name, and these too are optional depending on the artist's aesthetics. 

Use stock graphics

Stock graphics are easily accessible in the PosterMyWall editor, and depending on your template, you can find great looking graphics to improve your image or video template. 

Blue_Cocktail_Menu_Halfpage_Wide_-_Made_with_PosterMyWall.jpg

Typography

Function matters over form. Always pick fonts that are easier to read over fancier fonts, as your design loses it's purpose if the content it advertises is hard to scan. For many retail and event advertisements, opt for fonts that stand out. Try some of the following in your next template: 

  • Bebas Neue
  • Fjalla One
  • League Spartan
  • Source Sans Pro

That does not mean cursive, and more stylistic fonts are off limits. All kinds of designs can benefit from cursive and handwritten fonts, as long as it fits the theme. You can try these fonts in the following designs:

Keep relevant

Holidays and events through the year bring about a surge of customers looking for content for these occasions. Christmas, Halloween, Thanksgiving and Cinco de Mayo are some of the big events. 

It's therefore a good idea to keep track of these events, and to really take advantage, you need to prepare designs well over a month before the actual day(s). So mark your calendars and design according to the season. 

 

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