Why isn't my Facebook ad working?

Your Facebook ad may not run properly on Facebook, or may not work outright if it does not meet Facebook's requirement. Facebook requires your image advertisement has less then 20% space dedicated to text. This includes descriptions, headings, text in watermarks and logos.

According to Facebook, 'Facebook prefers advert images with little or no text, because images with a lot of text may create a lower-quality experience for people on Facebook.'

To check whether your ad meets Facebook text standards, see their Text Overlay Tool

If your ad doesn't meet your ad requirements, here's what you can do: 

  • Limit text content to what's necessary, such as your offer, and product logo. 
  • Center align text content so it's the focus of the image. 
  • Use striking visuals that create interest. 
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