How can I use videos in my email campaigns?

You can add stock videos or upload your own to email campaigns. When working with videos, you need to be aware of the following so you can prepare your videos with email formatting in mind. 

  • Videos in email campaigns are converted into GIFs and displayed before being sent out. MP4 format files can not be displayed in emails, which is why they’re converted to GIFs. 
  • GIFs do not support audio tracks. 
  • Only the first 10 seconds of the video will be used. This ensures efficient email deliverability and a smaller sized file loads quicker without getting blocked. Many email clients block emails with large attachments automatically. If your video design is already shorter than 10 seconds, you don't need to worry! We recommend using short animated designs to get your point across through email campaigns.
  • The preview email has a low-quality GIF with a watermark on it. If you’re sending a design as an email campaign, a high-resolution GIF without the watermark will be created once you opt to send your campaign. 

We recommend adding not more than 2 videos per email template to ensure efficient email deliverability and quicker load times.

Watch the video below to learn more about the PosterMyWall Email Maker.

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