How do I add a call-to-action button to my email?

A call-to-action button allows you to assign a goal to your email campaign. Use it to take readers to your landing page and learn more about your product, service or blog post that’s highlighted in the email. 

To add your call-to-action button, open your email template in the PosterMyWall Email Maker: 

  • Click, ‘Elements’, then select ‘Button’ from the expanded options on the left menu 
  • You’ll find a ‘click me’ button with rounded borders in your email
  • You can add merge tags or select the 4 opposite facing arrows icon to move the CTA button around the email template

Screenshot 2025-03-24 113621.png

Customize your call-to-action button

Adding a button is only half of the job done. You can now customize the button’s look and add a link to it. 

Screenshot 2025-03-24 104638.png

Find customization options for adding your link, changing the background, text and border colors for your button in the right contextual menu. These options are only available if you have the button selected. 

See our detailed guide on creating your email with the PosterMyWall Email Maker or the video below to learn more. 

Was this article helpful?
1 out of 5 found this helpful

Articles in this section

See more
New to PosterMyWall?
Here’s your go-to guide for learning professional marketing and design with the experts, so you can elevate your business in no time.
Power up with Premium
Get unlimited downloads, effortless email and social media publishing, and powerful AI tools that simplify marketing—plus much more with PosterMyWall Premium.