Currently, 87% of marketers use email marketing to reach their audiences; and for good reason. People are far more likely to open emails, see your promotions, and engage with them than they are to do the same on social media or any other online platform.
So, if you’re running a small business, it’s time to start thinking about email marketing. This can be pretty daunting, though. Especially if you don’t have any help. That’s where we come in. PosterMyWall’s all-new, fully integrated email marketing platform allows you to create and send beautiful emails with ease and no coding or design skills required!
It’s a one-stop shop for anyone looking to run an effective email campaign. Design your email content and publish it all from within one interface.
If you’re looking to get started with email marketing using PosterMyWall, you’ve come to the right place. This step-by-step email marketing guide covers everything you need to know about creating your email and publishing it. Say goodbye to boring emails that do nothing for your business, and say hello to beautiful emails that capture your audience’s attention!
Step 1: Choose a design from thousands of email templates
Take your pick from thousands of email templates from the new PosterMyWall email templates gallery. Whether you’re creating a welcome email, a sale announcement, or an email newsletter, with PosterMyWall, you can find and pick an appropriate template in minutes.
Once you’ve done this, simply open it in PosterMyWall’s Email Maker as shown below.
Step 2: Customize your template with easy-to-use Email Maker tools
Based on the kind of email you’re creating, you’ll want to make changes to the template and design it in a way that grabs the most attention and still reflects your brand. PosterMyWall's Email Maker can help you make whatever adjustments you want for a stellar email campaign.
Here are just a few things you can do during the designing and customizing process:
1. Add sections to your email template
Break up your email with multiple sections to organize content clearly and keep readers engaged. Each section can include text, images, videos, and more.
To add a new section to your email template, follow the steps below:
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Click the ‘Section’ button on the left menu (top option).
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Find the new section at the bottom of the Email Maker. Click to insert, or drag and drop where you want it.
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Click ‘Insert text’ to start typing. Use the right menu to edit font, size, color, and more.
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Use the AI Writer from the right menu to instantly rewrite your entire email content based on your prompt, tone, and intent settings. (Note: This will replace all existing text in your email.)
- You can add a separate image or a video to each section. To select an image, simply click on the ‘Image’ icon in the left menu in the editor. To add a video, click on ‘Elements’ in the left corner, and then select ‘Video’
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Move a section by clicking and holding the 4-arrow icon at the top right of the section.
Each section is fully customizable—add stickers, borders, tables, social links, and more to make it stand out.
2. Place a compelling call-to-action button
Wrap up your email with a clear call to action, whether it's to visit your website, shop, watch a video, or listen to a track. CTA buttons work best at the end of your email, when readers are ready to act.
Adding a CTA to your email is super easy with PosterMyWall’s Email Maker. In the Email Maker, follow the steps below:
- Click ‘Elements’ on the left menu, then select ‘Button’.
- A default ‘Click me’ button will appear in your email.
- Add merge tags to personalize the CTA.
- Drag the 4-arrow icon on the button to reposition it.
The best part is, that you can customize this button to make it look like whatever you want. Change colors, fonts, text, and add your own custom link.
3. Add space between sections
Use dividers to create visual breathing room and keep your email clean and easy to read.
Here’s how you can add dividers to the different sections in your email:
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Click ‘Elements’ on the left menu.
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Select ‘Divider’.
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Drag it to your preferred spot in the email.
Customize the divider’s width, height, and background color to match your brand. Once it’s set, duplicate and lock it to use throughout your email for a consistent look.
4. Use spacing
Add margins around your email using the ‘Spacing’ slider in the right menu (up to 50px on all sides).
For custom margins, click the square-shaped icon next to the spacing number to adjust spacing for the top, bottom, left, or right individually.
5. Add a video to your email to spice things up
Videos are added as 10-second GIFs without audio, perfect for quick, eye-catching visuals.
To add a video to your email, do the following in the Email Maker:
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Click ‘Elements’ in the left menu.
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Select ‘Video’.
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Upload your own video or choose from the built-in stock library.
We have tons of incredible stock video options available for you. Simply search for one that reflects your brand and add it to your email. You can, of course, also upload your own video through the Email Maker.
You can add up to 5 videos per email, but one strong clip is often enough to make an impact.
6. Change your background
Set a background to match your brand and make your email stand out. You can use solid colors, images, or videos.
To set the background color for your email:
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Click the right menu (make sure nothing is selected in the editor).
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Click ‘Add’ next to ‘Background color’ or the color box if one is already selected.
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Choose a color from the palette or pick one from your screen by clicking on 'Picker'.
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You can also access your Brand Kit colors from the My Stuff page.
7. Section backgrounds
Do you remember how we talked about different sections for your email? Well, you can add a different background to each section. Isn’t that cool?
To set a background for your section:
- Select a section, then browse the right contextual menu
- To change the background color, click the box beside ‘Background Color’ to open a color palette like the one shown above
- To add a background image or video, click Background Media to upload your image or insert a stock graphic.
8. Link to your social media accounts
Adding your social media accounts to your email is a crucial step to building your network and increasing exposure online. PosterMyWall email maker lets you add your top 3 social accounts to boost visibility and connect with your audience.
- Click 'Elements' and choose ‘Social’ on the left menu in the email editor.
- This will add the Socials tab to the bottom of the email. You also hold, then drag and drop the socials to anywhere on your email
- Edit the socials by selecting, then adding or removing links to their respective icons from the right contextual menu.
There are about 15 social media buttons available to you in the Email Maker, both colored and in black-and-white. Choose the ones you want to add and add your links to each by clicking on the ‘Add a social media link’ button.
9. Add merge tags for personalization
Use merge tags to personalize each email with your recipient’s information—like their name or company. This makes your email feel more tailored and engaging.
To add a merge tag in the editor:
- Click on the small tag icon that appears when you select a text box or click the “+” sign under Merge tags on the right menu
- Select ‘Merge Tags’ from the top menu.
- Choose a tag (e.g., First Name, Email, Phone Number, Birthday etc.) from the dropdown.
When you send your campaign, PosterMyWall will automatically replace each tag with the correct information from your mailing list.
10. Adorn your email with photos
Photos make your email more engaging—especially when showcasing products. For best results, limit it to 3 images to keep load times fast.
To add a photo:
- Click ‘Image’ in the left menu.
- Upload from your device, use stock images, create AI-generated images or import from Facebook, Google Drive, or Dropbox.
To remove a photo background:
- Select the image.
- Click ‘Remove Background’ in the right menu.
Check out this helpful article to learn more about how to remove image background.
11. Add a table for product options and price lists
A neatly displayed table in your email allows you to convey information about your product options and prices. Moreover, it allows the reader to view all this information in a streamlined and easily readable manner.
To add a table to your email using the PosterMyWall Email Maker, you need to do the following:
- Click ‘Elements’ on the left email editor menu and select ‘Table’ from the expanded menu.
- Clicking the ‘Table’ button will add it to the bottom of your email, or you can drag and drop it anywhere from the button to your email.
You can customize your table by changing the rows, columns, spacing, and background colors.
12. Preview and finalize your design
An optimized email is a well-received email. Use the preview options by selecting Desktop or Mobile icon to see how your email looks on each screen. Try not to pack things together as these might mash together on small screens.
Use the undo and redo options (as shown above) to undo and redo your work. This is handy for fixing mistakes you may make during the editing process.
Watch this video to get a quick overview of customizing email templates:
Step 3: Publish your finished email
Congratulations! You’ve successfully created a gorgeous-looking email using the PosterMyWall Email Maker. Now it’s time to publish.
- Click ‘Preview’ (top right) to review your email.
- When satisfied, click the 'send' button.
- Add your campaign name, subject line, preview text and choose a mailing list to send your email!
Pro tip: PosterMyWall AI Writer can help you write engaging subject lines in seconds!
Start your email campaign today!
While getting into email marketing can be a tiresome process especially if you’re unfamiliar with the terrain, PosterMyWall’s Email Maker allows even beginners to create a professional campaign and launch it in a very short amount of time.
So get started today, and if you’re stuck at any point, feel free to refer back to this guide or to our Email Maker help center articles.
Other articles you might like:
- Improve your email campaign performance
- Grow your restaurant email list
- 5 must-track email marketing software metrics for marketers
Here's an additional video resource to learn more about designing emails: