You can add custom events to the Content Planner to display alongside other seasonal events. Your custom events be anything from company milestones to your current marketing campaigns. To add your event:
- Click 'Add new' on the top right of the Content Planner.
- Select 'Event'.
- Specify an event date, add an event title and description. Click the blue save button to confirm.
You can also add events to a specific date within the calendar. Just hover your mouse over a date, click the plus icon, then select event. Continue as mentioned above.