Why should I use a Brand Kit?

Note: Brand Kits are available on the Premium and Premium Plus subscriptions. Premium subscribers can create 1 Brand Kit while Premium Plus subscribers can create any number of Brand Kits.

PosterMyWall’s Brand Kits feature is an easy-to-use, handy tool that gives you a quick, organized overview of all your different branding elements. Having your branding colors, fonts, and logos on easy access speeds up designing and makes it more consistent.

Brand Kits goes one step further by giving you the option to collaborate with your team in the creation of your branding.

Reasons to use Brand Kits

Here’s why Brand Kits may be a good fit for your business: 

Make a good first impression

First impressions are crucial for building rapport with potential new customers.

And when it comes to branding, eye-catching marketing material with a high-quality logo, a consistent, meaningful color palette, and beautiful typography makes a far more impactful first impression than generic material with no discerning features.

Brand Kits helps you make a great first impression by giving you easy access to elements that will help make your brand stand out.

Collaborate with your team

Brand Kits is built both for individuals and for teams in the Premium and Premium Plus subscriptions. Premium customers can create 1 Brand Kit while Premium Plus customers have access to unlimited Brand Kits. This means you may use it on your own or to collectively brainstorm your brand identity with your design team, keeping your entire team on the same page.

Brand Kits created by team members are automatically shared with everyone else on the team. A Team includes other features as well. The ‘Team’ section contains all the folders and templates that your team shares, whereas the ‘Brand Kits’ section contains all of the team’s shared brand kits.

Here’s how to view other team members’ Brand Kits.

Save time

Brand Kits save time by allowing you to quickly access branded colors, fonts and images. Time spent searching for and inserting the right branding color codes can now be spent in more productive ways, since with Brand Kits, the brand colors are right there in the PosterMyWall editor when you’re creating new branding content.

As with brand colors, Brand Kits allows you to have your fonts ready for use. You only need to upload or choose them once, and then they are saved to the Editor under your Brand Kit name.

Similarly, the logo(s) (or any other images) you choose will be right in front of you for easy access whenever you need to create new branding or promotional content.

All this means that you can create designs in bulk for your marketing, at a much faster pace than before. All your brand elements are pre-saved and at your fingertips. The only edits you need to make are to the content of each design - you are covered on the colors, fonts, and logos front.

By saving time in this area, you can dedicate more time to brainstorming, coming up with innovative marketing strategies, and making sure your business comes up on top.

Here’s how you can navigate the different assets in Brand Kits to save time.

Consistency

Brand Kits helps you avoid running into the problem of your brand image becoming inconsistent or misrepresented.

Staying consistent with your branding becomes important as your business expands. You want to build a strong relationship with your new audience, which may lead to them converting to your brand and becoming loyal customers. Creating a consistent brand identity helps convince people to care about your brand.

This helps with recognizing  the product or service you are offering better, and means whenever people see your content they will immediately associate it with your brand.

Brand Kits makes this simple by providing an easily accessible template where anyone in need can find all the key elements of your brand.

How do I create a Brand Kit?

To create a Brand Kit, head over to the My Stuff page. On the left menu, pick the 'Brand Kits' option. If this is your first time creating a Brand Kit, click the blue '+ New' button on the Brand Kits page.

Add your brand name, then get started.

• Logos: Click the '+' button under 'logos' to upload your brand logo and images from your device. You can access your logo in the 'My Uploads' menu in the editor.
• Colors: Use the '+' button under 'colors' to start adding your brand colors. If you have a color hex you’d like to use, just enter it in the text box right below the color palette box. Assign a category to the chosen color: Primary, Secondary or Other. Repeat the process to add more colors.
• Fonts: Click the '+' button under 'fonts' to open the font selection menu. You can upload your own font or select a font to set as your branded font from the drop-down list. Next, select a suitable font color. Click 'Add new font' to save your branded font.

Conclusion

Brand Kits are there for your ease and convenience, and to provide an interactive, collaborative experience with your team. Use them to bring all your branding elements together seamlessly.

Read this detailed guide to learn more about using Brand Kits or watch the short video below. 

FAQs

1. How can I use Brand kits?

You can use Brand Kits while creating event landing pages and in the design editor (e.g., when creating social media content) and email maker.

2. What happens if I delete my Brand Kit?

Deleting a Brand Kit removes the saved assets, but your existing designs will remain unchanged.

3. What if I change my brand’s color scheme later?

You can update your Brand Kit anytime, and the new colors will be available for all future designs.