Note: Emails sent to promote events created with PosterMyWall Events will also have their performance analytics displayed in this section.
The performance tab in Email Campaigns allows you to track the performance of your emails by providing information on a series of metrics. But you can’t take full advantage of this feature if you’re unclear on how to interpret performance metrics data.
How to track your email campaign performance
- Go to 'Emails' in MyStuff and click on the Performance tab in top menu bar
These are the main campaign metrics the performance tab provides information on:
- Reach
- Open
- Interactions
Read on to find how to interpret each of these.
1. Reach
According to the screenshot, the reach is 69% (463/672).
This means 672 people were sent the email, and 463 received it in their inboxes.
To calculate the percentage, divide 463 by 672 and multiply by 100, giving 69%. The remaining 209 people (31%) did not receive the email.
Reach is important because it highlights invalid emails, unsubscribed addresses, or technical issues. PosterMyWall also filters invalid emails automatically, so future campaigns will exclude them.
2. Open
According to the screenshot, the open rate is 13% (62/463).
This means 463 people received the email, and 62 opened it.
To calculate, divide 62 by 463 and multiply by 100, giving 13%. The remaining 401 people (87%) did not open the email.
Knowing the open rate helps you improve emails by adjusting subject lines, preview text, and content to make them more appealing.
3. Interactions
This section looks at click rate and unsubscribes.
The click rate is 33% (1/3). Out of 3 people who opened the email, 1 clicked a link. Divide 1 by 3 and multiply by 100 to get 33%.
Unsubscribes show how many people opted out after receiving the email. Here, 0 out of 3 unsubscribed, or 0%.
Tracking clicks and unsubscribes helps you see how engaging your emails are and identify areas to improve your content and strategy.
How to check mailing list performance metrics
- Go to MyStuff > Emails > Performance
- Choose mailing list from the dropdown on the top right corner
Here you can access the following metrics:
4. Invalid emails
Invalid email addresses are different from unsubscribed ones—they never receive your emails.
You can remove invalid addresses from a mailing list by clicking ‘Remove all’ and selecting the emails from the list. This improves your reach, and any invalid emails will automatically be excluded from future campaigns.
To learn more about how to measure your email campaign's metrics, watch the video below:
You can also download the performance report for campaigns (in CSV and PDF) and for mailing lists (only in CSV); by clicking on the 'Download report' button in the performance tab.